at the forefront of every design is the desire to provide a solution.
we are here to provide ethical baby sleep solutions at a time when the world is ready for change.
we value sustainability, animal welfare, workers’ rights, traceability, supporting local makers, and low environmental impact. every element of our supply chain has been carefully considered, so you can feel safe in the knowledge that a plain and simple piece doesn’t cost the earth.
super fine merino
not all merino is created equal. we searched high and low for the best merino we could find, and are proud to say our zq merino is the highest quality, and fully traceable to the farms in new zealand where the happiest sheep live.
zq merino is supplied by designer textiles international, who up until a few years ago used to process the yarn in otara, new zealand. we are pretty resourceful here at plain and simple, and managed to find some of the last rolls from their otara factory – so the super fine merino in our pieces has the lowest carbon footprint imaginable. we would love to see merino processed as well as farmed in new zealand like it once was.
our cotton is ethically sourced from india, and is global organic textile standard (gots) certified.
organic cotton is cotton that is produced and certified to organic agricultural standards. its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. importantly organic cotton farming does not allow the use of toxic chemicals or gmo's (genetically modified organisms). instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.
we are always looking to reduce our environmental impact, and would love to hear if there are any cotton processors here in new zealand.
our zips are made from recycled bottles! we think that is pretty jazzy. it took us ages to research and find the best solution for our sleep sacks. we found them in italy, and they are made using a mechanical process to transfer the bottles into a polymer, without the use of harmful environmental chemicals. the process of making our zips requires few stages, which means less energy is used during the production process resulting in lower carbon emissions. neat.
our zips are custom made to fit our generously sized sleep sacks.
nickel free domes
you'd be surprised at some of the everyday substances that can harm your baby's skin. nickel is one of the most common causes of allergic contact dermatitis, and for that reason our sleepsacks are designed with nickel free domes on the sleeves and left shoulder.
our care labels have been thermal printed onto our pieces. this is to minimise our environmental impact, and encourage better sleep. babies can be irritated by tags, with our pieces all your little one will feel is our super fine merino or organic cotton on their skin.
we believe less is more when it comes to presenting our pieces. their quality speaks for themselves, so you won’t find any unnecessary cardboard swing tags and mini safety pins (which let's face it, usually go straight in the bin).
our pared back approach to gifting means your piece will arrive with a sense of occasion, wrapped in tissue, together with a handwritten note, a mini ecostore wool wash, in a reusable box (some of our customers use these as keepsake boxes), using a compostable mailer. even the stickers we use to seal your package are compostable!
all our pieces are one size. we have done this intentionally – we firmly believe in a ‘buy once, buy well’ philosophy, and our solutions are appropriate for the age and stage of the wearer.
our sleep sack is for ages 3 months to 3 years. any younger than 3 months, we believe a baby is safest in a swaddle (or alternative), and it’s from about two years old that babies will begin to move into a toddler bed. we see no reason to buy two sleepsacks and have designed our sleepsack sizing for this reason.
our pieces are hand made in wellington. we trialled five production houses across the country before landing on the best quality craftsmanship right here in our back yard.
friends of plain and simple
photography genius by thomas seear-budd, wellington
logo font designed by klim type foundry, wellington
graphic design by jessie rawcliffe, christchurch
we are always looking for a better way - we would love to hear if you have any suggestions on how to improve our supply chain and its transparency.